Design is a big deal, now more than ever. It’s important how brands present themselves to the world through their aesthetics, design, and creativity. Visual communication is as important as what you are saying in copywriting.
In such a digitally fast-moving world, trends are ever-changing. Every brand should be aware of the style changes in design and ready to take a leap on the trends they believe are fitting for them, putting their own twist on trendy designs.
Whether you’re a designer yourself or a business owner, staying on top of things is important, because no matter what it is you do keeping your branding fresh and resonating to your audience will drive in the results you’ve been looking for.
Without further ado, let’s dive in into the biggest designs trends of 2019:
1. Custom made illustrations
Nothing tells a story like showing how unique you can be. Simply because your story, is yours an no one else’s, there is nothing like it. Cue the custom-made illustration entrance!
According to 2019 statistics, custom made illustrations are coming in with a bang. This can really take your branding to the next level and make you stand out from the crowd. Plus, custom made illustrations can convert up to 7 times more, because the truth is, with so much stimulation in the digital world, eye-catching design, that tells a story, is what will keep your brand on top of the game.
Talented creatives can be found anywhere around the world and can create a beautiful design that drives you results.
2. Animations
As we like to say: “don’t hesitate, animate”. If you’re looking for an interactive design that can be inserted in almost every type of media format, then this is the way to go. HTML5 has come to stay on trend with more than 65% of professionals making use of it and getting results.
Also, surprise, surprise! Did you know that GIF is actually as old as the internet itself? With the rise of memes and social media, it has become more known. However, now is the time to take advantage of it to create amazing content and engaging design.
3. Gradients
What are gradients, you may ask? Well, theoretically, they are “color transitions” used in many of the design trends in 2019. Surprisingly, it has been around since 2017-2018 and has made its huge comeback this year. Brands like Apple and Instagram are integrating this style into their design and branding strategies, so why don’t you?
These cool color combinations can be created with the desired colors that generate a gradient effect. The most popular color combinations are blue & purple and red & orange, but there are other fades that can be created as well.
4. Stock Photos that don’t look like Stock Photos
Stock photography is always a great way to solve design snags you may hit in the way.
It’s a great problem solver when you need a quick banner or post.
Looking for the perfect photo? Well, maybe common stock photos are not the way to go
anymore. Why is this? Because currently, designers and photographers are looking to
convert stock photography that doesn’t look like it was super-generically-produced.
The demand now relies on authenticity. Brands are looking for a fresh and natural feel and want their photos to give off this vibe through their advertising.
5. Clever Advertising
What this means is banners and design that communicate the “big idea” behind it. The power of conceptualizing. Great design in advertising is just that, it brings together the big idea into a good-though-out design.
Brands are today’s storytellers through clever and quirky design.
6. Asymmetrical Layouts
Who said that symmetry matters? In the old days, beauty was governed by how symmetrical art. But we’re in 2019 now and we’re seeing new trends being born and asymmetry is, well, stunning.
An asymmetrical layout will do wonders for your products and designs. It will create alive and free-flowing styles, which push away from the rigid, grid-like looking design. Deliver movement with asymmetry during 2019 and drive interest to your brand.
7. Eclecticity
Eclectic literally means a little bit of everything and still looks amazing. Pop culture is big as ever in 2019 and keeps pushing boundaries, and as it is pushing trends to be authentic and transparent in their creations, it transfers this to all types of creatives and especially, designers.
The mix of colors, shape, forms and even design styles within one design is what eclectic is all about, it basically celebrates how perfect imperfections can look. Eclecticity performs with uniqueness. This style can be seen in projects with an asymmetrical approach as well, you can see it in frestyle looking sketches, unique strokes, and mixed textures. Out of this world amazing.
8. 3D Design
Flat and minimalistic have been king and queen of the last several years in design. But there’s a new kid in school– 3D. Even if we know what 3D looks like from movie experiences, bringing it into the design realm is really effective and breathes life into a spectrum of projects. Including animations, static design, banners, and other media formats.
We’re especially seeing 3D perform in the creation of avatars and brand mascots. Remember Word’s talking paperclip? Well, this year 3D art is making a huge comeback along with the tech advances we’ve had since that moment forth.
What’s really amazing about working with 3D is that you can take flat design into a whle new level, creating enviornments and different dimensions. New formats such as AR and VR experiences have also enjoyed the 3D trend, so start creating!
