Every business is looking to keep things in the “now” and that’s what we’re all about here at OnlyMega, compromised to keeping your business up and running, advertising on the latest most efficient updates in the world.
We have now proudly launched our next update: You can now download in AMPHTML format.
What’s AMPHTML? The short: AMP stands for Accelerated Mobile Pages and was a project launched by Google back in 2015 to optimize mobile websites and to remain competitive against Facebook, Apple News & Instant Articles. It aims to bring the best user experience and lightning fast mobile content. The AMPHTML format is the best and quickest way to keep your ads running and users. But, if you’re a bit new to sure, let us tell you what AMPHTML is and why you need to get on board with it. TRY IT NOW.
In this article, beyond letting you know about our big AMPHTML launch, we’re going to discuss the WHATS, WHERES, WHYS, AND HOWS of everything AMP ads.
Let’s dive in.
THE WHAT: What is AMPHTML?
A quick glimpse into how big AMP is: Did you know that Google Ads requires only AMPHTML from all new advertisers and simple HTML5 is only allowed “by request” for Google Ad accounts with a $9K+ spent budget?
This is how big AMP is getting. The AMPHTML framework is impressively changing the way ads are built, delivered and measured on the web. They are quicker, lighter and smoother running compared to regular ads. AMP is the “2.0” for banner ads, and now, on OnlyMega you can easily design and download in this format.
But wait, you need to know what exactly AMPHTML is. So let’s get into that.
As mentioned before AMPHTML is a framework created by Google back in 2015 with the goal of staying quick and competitive against other advertising platforms such as Facebook. AMP stands for Accelerated Mobile Pages. But to put it simply: AMPHTML is code that allows your banners and other creations to run smoothly.
When you create ads using this framework you are enhancing how your ads are viewed, as well as speed and the deliverability. AMP increases viewability too and CTR rates blow through the roof as your advertising content is now viewed faster, in a clear form, and smooth as ever. AMP is all about the user experience and keeping your business growing. Google, being one of the biggest (if not the one) advertising platforms, created it so that ads would run fluently and keeping businesses updated with the framework.
THE WHERE: Where are all the AMPHTML Ads?
Where are all these amazing ads and banners running? If not into coding, you might not know right off the bat which are AMPHTML ads and which aren’t. But, you’d be surprised about how users catch the tiniest glitch or snag preventing their user-experience to run as smoothly as expected.
Have you ever run into a page that doesn’t load in less than 5 seconds and just bounced out? Well, this is what AMPHTML is looking to avoid: Slower loading times, snags, and glitches on any banner or ad served anywhere on the web.
Quick Fact? AMP ads are compatible with any platform.
Basically, with Google’s new AMPHTML ads guideline and AMP being compatible in any platform you’ll be able to find them anywhere. They can be served in both AMP and non-AMP pages across the web.
Here, some examples of how you can compare regular ads vs. AMP ads:
As advertising continues to be the cornerstone of almost every business model, AMP will fundamentally change the way your ads are built and delivered across the web. Now, when the time comes to brand, advertise or market your own business, you’ll be doing it in the best way and with the best tools at hand, without even having to worry about platform compatibility. How’s that for efficiency?
THE WHY: Why Should you Create AMPHTML Ads & Banners for your Business? The Benefits.
Is AMP right for your brand? Well, we’re here to tell you: Yes it is. It’s right for any brand striving to “amp up” their CTR, ad revenue, performance, viewability, visibility, safety, ROI, and honestly? We can go on and on.
We’ll break it down for you:
Get Ahead of the Competition
The number of publishers and advertising who are adopting AMPHTML banners and ads is growing faster than ever. In your industry, there might already be a few that are taking advantage of creating branding and marketing strategies relying on AMP, so you should too.
You want your business to be positioned for the future and constantly be integrating the technology that matters to user-experience, this is what it’s all about today.
Get ahead of the competition and start driving higher conversion rates, performance and leads to your site, and most importantly, deliver the value your clients are looking for.
AMP up Performance, take a look at the numbers
It’s amazing how quickly and smoothly AMPHTML banners and ads load in comparison to regular ads. This attracts engagement and boosts CTR rates through the roof.
Take a look: The average mobile site takes about 19 seconds to load over a 3G connection. 12% of conversions fall for every additional second a webpage takes to load completely. What if you could avoid any of this from happening, because today, speed equals performance. This is where AMP comes in. It considerably improves campaign performance, delivering quality and user experience. Let’s face it, AMP is your next amazing asset.
AMPHTML is faster than ever
AMP ads are 6x faster than regular ads, which improves viewability, effectiveness, and performance and don’t even get us started on how greatly it refines the user experience. Because of the quicker load times and the smooth running of the ads, you are optimizing the chances of users seeing and engaging with your ads.
AMPHTML is Revenue Friendly
When delivering positive experiences, your brand will ensure that even the last cent paid is effective for your goals. Since AMPHMTL ads load on average 5x faster than the non-AMP ads, this naturally leads to higher conversion rates. Plus, AMPHTML ads are 3x lighter which assures every ad you put out there works to its best performance, being definitely ROI friendly.
AMPHTML is Safe
Many users browsing on the web may believe that ads are often malware or a virus waiting to attack. Another big differentiator from regular ads is that AMP ads are totally safe from malware, as they are verified before being served, so that you, as an advertiser will ensure a safer end-to-end user experience.
AMP Supports Multiple Forms of Ads
That’s right. You can create all types of ads, as this technology supports multiple forms of banners, from classic to sticky ads, flying carpets, and even video format. No need to worry about changing the formats you advertise in.
Here, on OnlyMega of course, you can now download your designs in AMPHTML format. Now, the sky is the limit for what you can offer your users.
You’re probably wondering about some amazing coding skills you might need to begin designing your next AMP ad. Stop the worrying, because we’re here to help. On Only Mega, you don’t need any prior coding skills to create your next killer AMP ad.
Sign up for OnlyMega and let’s get to work. Remember, that if you ever need help with technical issues or have any questions, you can always reach out.
After that, follow these simple instructions:
- Create your own account on OnlyMega or log in using your existing account.
- Choose the desired size & shape for your banner ad.
- Choose any of our pre-designed templates, use them as inspiration or build your banner from the top.
- When you’re ready, save your banner.
- Finally, download as AMPHTML or copy the embed code.
See? Easy as 1, 2, 3.
Keep your Business Growing with AMPHTML Banner Ads
AMPHTML will not only keep your ads efficient, viewable and safe, but it will also allow you to be a leader in your industry, providing value to your brand and users. AMP will help users engage with your brand and will highly improve the performance of your future campaigns. Keep your users receptive to anything you want to say and guide them towards the conversions you’re looking for.
We are currently living in a mobile-driven era, where most of the content from around the web is viewed on mobile devices. However, internet connection is not always up to par in many regions of the world, so make sure you switch to AMPHTML so your banners load faster even on a slow mobile connection.
And don’t forget: You don’t need any prior coding experience to create an AMP ad.